Foley Family Wines has reported a big loss in profit after a one-off gain in 2011. The firm took over New Zealand Wine Company in September. In the six months to the end of December 2012, Foley Family Wines had $ 14.8 million in revenue, up 1% on the previous year. Profit fell 95% to $ 329,000. The drop was because the equivalent 2011 period included a one-off $ 6.29 million injection, reports Radio NZ News.
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One-off tactics that don't fit within an overall strategy (i.e. QR codes) are a waste of time, effort and money. Likewise, a mobile strategy need not be complicated so long as the platforms used within your strategy are mobile optimized.
However, paralysis by analysis is a peril. There's so much out there and so much that you * can * know that over-thinking is as dangerous as doing nothing.
If all else fails, listen to Miles from Risky Business .
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