…surged in the U.S. — up by 65% in the last year alone according to Nielsen data published in this month's Wine Business Monthly . Moscato wines had higher dollar sales than Riesling, Syrah/ Shiraz, Zinfandel or Malbec in the last year in the retail vectors that Nielsen monitors . Wow!
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The one thing I am sure about is that Moscato's unexpected popularity indicates that consumers are willing to try something new. And …
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While perusing the most recent scan data from Nielsen, we noticed that ultra-premium spirits brands lost some traction in March, while wines priced $ 20 and over took additional share. Is this a sign of a burgeoning trend or a short-term fluke?
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March was a good month for the US spirits industry, with sales up +5.5% compared to +4.7% growth in February, based on Nielsen scans per Goldman Sachs, CitiGroup and Morgan Stanley. Stronger sales were boosted by improved volumes (+3.7%) and price/mix (+1.7%) thanks in part to St. Patrick's Day. Case in point: Irish Whiskey sales climbed +31.7% in March compared to +19.8% in February.
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…won the hearts of TV critics . In that light, the show's performance in the Nielsen ratings might seem underwhelming: The first airing of the season premiere drew 2.2 million viewers, and 10 weeks later the finale was seen by 3.04 million people, numbers similar to those for the Fox sitcom Breaking In . And yet Game of Thrones was renewed two days after its premiere , and no one doubts it was a hit. If premium cable channels like HBO and Showtime aren't …
…figures to support it. And he does. At the same conference, Danny Brager, who heads Nielsen's Beverage Alcohol Client Services (which means he's the guy who crunches the company's alcohol survey numbers), said that wine prices in 2011 were virtually unchanged from 2006, and that he doesn't see any reason to expect them to change any time soon.
These are revolutionary developments, if they play out this way. It meas that consumers have enough clout to affect wine prices, …
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…list; by volume Grange comes in at number 223). These figures are as recorded by AC Nielsen, and were accurate at the end of 2011.
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That perspective is changing quickly. Sweet red sales, says Nielsen, grew 172 1/2 percent in the 13 weeks ending Jan. 7 , which was even faster than moscato's increase. Yes, some of the same caveats that apply to moscato apply here, like big growth from a small base. But there is more going on than that.
Sweet red wine is relatively easy to make and can be made with almost any red grapes (or white grapes, for that matter). This is in contrast to a varietal wine like moscato, which …
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• Despite rumors of a "Sideways effect," 45 percent of participants in Nielsen's custom survey of Merlot drinkers never saw the movie, and 93 percent of those that saw the movie say it had no effect on their opinion of Merlot
F urthermore, two years ago The Wine Institute , in a study that asked the question "What is the reason for Merlot's popularity?," reported that " Merlot is the second leading red varietal after Cabernet Sauvignon…
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…New York City on Wednesday that included survey and market data. To set the backdrop, Nielsen's Danny Brager presented data that showed wine and spirits are taking market share away from beer. That's the good news. But, thanks to the economic headwinds, prices are falling modestly. And that may also be good news if you're a consumer. Indeed, 73% of consumers surveyed say they are finding good wines available at lower prices. Citing data from the Beverage Information group, …
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Danny Brager, vice president of the alcoholic beverages division at Nielsen, says moscato madness is not just on the coasts, and it's not only in cities — it's everywhere".
Le vendite di Moscato sono cresciute del 73 per cento negli ultimi dodici mesi, e inoltre "That's on top of the 100 percent growth from 2010. It is the fastest growing varietal wine in the country". Uno dei segreti del successo é il fatto di non essere costoso "it's inexpensive …
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