A lot of wineries cite concern about the possibility of negative comments when asked why they are reluctant about using social media like Twitter and Facebook.
Here's a company in an industry which is easy to hate (insurance) that let's it all hang out on their Facebook page: Esurance . The comments are unmoderated, so you see complaints with praise. There are two things that make this page work in favor of Esurance: they actively participate in responding to customer comments, and they seem to care.
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More at The Pronunciation Guide .
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- Wine Spies: Today's Deal: Optima Wine Cellars 2007 Alexander Valley Cabernet Sauvignon
Winemaker : Mike Duffy
Backgrounder : Today's Cabernet Sauvignon comes to us from one of our favorite new wineries, Optima Winery, in Healdsburg. Grown in Sonoma County's Alexander Valley, today's wine is a delicious Cabernet Sauvignon from select premium vineyard sources
The Alexander Valley AVA in northeast Sonoma County is located on the western side of the Mayacamas range and extends westward to the edge of the Russian River Valley. This appellation …
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…is Agent Red's recent interview with winemaker Mike Duffy.
WINEMAKER INTERVIEW
AGENT RED : Greetings, Mike. I know how busy you are with harvest right now, so I really appreciate the opportunity to talk with you - if even for a few scant minutes, today.
MIKE: Yeah, we have been plenty busy. We crushed thirty tons of grapes today!
RED: Wow. Again, thanks. Tell me, was there a specific experience in your life that inspired your love of wine?
MIKE: Yes, I was raised around …
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…John Nelson' Letters
* Part III: " It ain't TV, lady ."
* Part IV: Who's in Your Wallet ?
* Part V: The Worm Turns
* A Final Note About Money Orders
Thanks to Mike Duffy and the Winery Website Report .
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From this brief-but-insightful-article at Search Engine Guide:
what needs to happen on your site to get your business where you want it to be, and
identify which metrics will tell you if what you want to happen is happening.
Simple to state, but it requires you to think more deeply about your business.
- Wine Spies: Today's Deal: Optima Wine Cellars 2007 Alexander Valley Cabernet Sauvignon
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If your winery sells wine online (doesn't everyone these days?), this analysis of online wine store growth patterns is relevant. The money quote:
Repeat business is where your investment online becomes truly viable, but without new customers you will never reach your full potential online.
Of course, you have to have the data about your web visitors to decide where you stand.
If you're a "green" winery, then this may be of interest to you:
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Winery Videos Critic offered at Green Wine Summit
Do you ever wonder why some wineries get more attention and press than others? It could be the way you are delivering you message, whether in print, with photos or through video clips. Wineries are invited to submit marketing videos for critical review and counsel on how to maximize messaging and reach through extremely impactful video channels.
- All Events for TasteLive!: Creating Viral Buzz While Reducing your Carbon Footprint
Love him or hate him , wine critic/ blogger Steve Heimoff hits this particular nail on the head:
The biggest mistake most wineries make online is to establish a website, put some stuff up, and then let it molder for months if not years. I routinely get tasting samples in the mail ...So I'll go to the website for info, only to find that the vintage hasn't been updated for two years!... when you deliberately go to a website expecting something new and useful, only …
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Your winery could do this: pre-fill a shopping cart for returning customers , based on their previous purchases.
Jeez, this is brilliant. If you want e-commerce lessons, study the people who spend lots and lots of money to make sure it's optimized (e.g. Amazon.com, Wine.com).
I wouldn't call it "Guess My Order," though. I think this copy is particularly confusing.
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