This is a slightly geeky post, but Google has published a method for telling them about your logo .
The benefit is that it will enable Google to display your branding along with search results from your site. This is actually a fairly big deal, and a way to stand out from the crowd -- at least until every other winery is doing it, which (given the glacial pace of technological innovation in the wine biz) will be a while.
Pass this along to your webmaster. They'll know what …
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I've had this blog for a long time. I'm sure I've written posts about why wineries should have a blog . I used to actually make regular posts about new winery blogs. I even have a category for blog posts on the topic of winery blogs .
Some wineries actually do have blogs, although the percentage is still miniscule in terms of the 6,000-odd US wineries. I'd like to think that such wineries are more successful as a result, but there's no data …
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I found myself in a bit of a flap this morning. Yesterday, I made a comment on Mike Duffy's blog, The Winery Web Site Report . He'd written about Rodney Strong sending preview samples of their debut 2005 Rockaway Cabernet Sauvignon ($75) to "a select group bloggers" in advance of sending it the usual way to paper-based wine reviewers like me (although obviously I'm a blogger too!). I didn't know about the program, not having been contacted, although …
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AGENT RED : Greetings, Mike. I know how busy you are right now, so I really appreciate the opportunity to talk with you - if even for a few scant minutes, today.
MIKE: As always, it is great to be back with you - and your Operatives, Agent Red.
RED: Thanks, Mike. Tell me, was there a specific experience in your life that inspired your love of wine?
MIKE: Yes, I was raised around wine. My first job in High School was helping my parents, Bill and Della, at their wine shop, …
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Winemaker : Mike Duffy
Backgrounder : Today's Cabernet Sauvignon comes to us from one of our favorite new wineries, Optima Winery, in Healdsburg. Grown in Sonoma County's Alexander Valley, today's wine is a delicious Cabernet Sauvignon from select premium vineyard sources
The Alexander Valley AVA in northeast Sonoma County is located on the western side of the Mayacamas range and extends westward to the edge of the Russian River Valley. This appellation …
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…John Nelson' Letters
* Part III: " It ain't TV, lady ."
* Part IV: Who's in Your Wallet ?
* Part V: The Worm Turns
* A Final Note About Money Orders
Thanks to Mike Duffy and the Winery Website Report .
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I watched this 10-minute video on Search Engine Optimization ( SEO) today, aimed at sites with less than 50 pages, which probably describes most winery websites. A very clear explanation of basic SEO for small sites.
If you haven't already done it, sign up for Google Webmaster Tools .
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A lot of wineries cite concern about the possibility of negative comments when asked why they are reluctant about using social media like Twitter and Facebook.
Here's a company in an industry which is easy to hate (insurance) that let's it all hang out on their Facebook page: Esurance . The comments are unmoderated, so you see complaints with praise. There are two things that make this page work in favor of Esurance: they actively participate in responding to customer comments, and they seem to care.
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More at The Pronunciation Guide .
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From this brief-but-insightful-article at Search Engine Guide:
what needs to happen on your site to get your business where you want it to be, and
identify which metrics will tell you if what you want to happen is happening.
Simple to state, but it requires you to think more deeply about your business.
- Wine Spies: Today's Deal: Optima Wine Cellars 2007 Alexander Valley Cabernet Sauvignon
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